marketing strategies example Maintaining momentum - What Essity did after Cannes win | Marketing Media Money

After winning a Cannes Lion for their #Bloodnormal campaign, what did Essity do next to keep pushing boundaries? James Wright discusses with Martina Poulopati, global brand manager, Essity and Margaux Revol, strategy director, AMV BBDO.

marketing strategies example Maintaining momentum - What Essity did after Cannes win | Marketing Media Money
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